The LEGO® Story

The animated history of the LEGO company.

WORDS

carpenter נגר

had to fire לפטר

at least now לפחות עכשיו

it can’t get much worse

didn’t give up לא ויתר

invented  המציא

made toys עשה צעצועים

wooden toys צעצועים מעץ

had an idea היה לו רעיון

buy -bought לקנות

sell – sold למכור

quality איכות

production ייצור

product מוצר

opportunity הזדמנות

workshop בית מלאכה

machine מכונה

There was a storm היתה סופה

all the models were destroyed כל הדגמים נהרסו

burned down נשרף לגמרי

challenges אתגרים

owner בעלים

shopping center מרכז קניות

system מערכת

imagination דמיון

creativity יצירתיות

The LEGO® Story – Script

0:02 you’ve probably seen one of these LEGO bricks

0:06 but have you ever wondered how it all started and why it’s called LEGO

0:10 actually the name is much older than this plastic bricks

0:14 are you curious?

0:15 let me tell you how it all began…

0:18 many years ago

0:19 there was a skilled and hard-working carpenter named Ole Kirk Christiansen

0:25 Ole was a respected carpenter with his own company

0:28 but times were hard

0:30 so he didn’t have much money

0:32 and had to dismiss his last workers

0:39 come on in

0:41 I’ve closed down the workshop

0:43 and packed my things

0:45 Thank you…I suppose I better

0:47 write you a paycheck

0:56 take care

1:06 Well, that was the last one

1:08 I guess I didn’t imagine that it would come to this

1:12 I know

1:13 it’s hard to understand

1:15 but at least now it can’t get much worse

1:19 But it did get worse

1:20 shortly after Ole lost his wife

1:24 but Ole was a special person

1:26 he wasn’t the type that gave up

1:28 and with the responsibility of his four sons he had to think of something

1:33 Ole had gotten an idea and for him it never took long to put an idea into

1:38 action

1:41 Ole’s little invention made his boys so happy that he thought maybe he

1:45 should start making toys

1:49 Ole decided to give it a try…Luckily

1:52 he had saved up a lot of wood from the carpentry production

1:56 he could now use it to make toys

2:00 time passed by

2:02 and even though Ole was a skilled carpenter

2:04 and had a good eye for quality and details

2:07 sales were very slow

2:09 luckily one of his son’s – Godfred started helping out his dad after

2:13 school – together they just barely managed to keep up the production

2:18 eventually

2:19 word began to spread the wooden toys of them

2:22 finest quality

2:26 and then drove into town

2:28 a man who would change Ole’s future

2:31 he was a wholesaler from Frederitia

2:34 I heard that you are making some

2:35 very nice wooden toys. Ole: Well one does his best. The wholesaler was very

2:41 impressed with all the wooden toys and placed a big order before he left

2:49 now there’s finally someone who can see the opportunities and what we are doing

2:53 look at this

2:54 the wholesaler wants to put a lot of our toys

2:56 into his stores for holidays. It’s 

2:59 going to be a good christmas this year but we 

3:02 will be busy

3:04 now there was a lot to do in the little workshop and Ole could rehire his former

3:08 workers

3:09 Ole only used the highest quality wood

3:12 which was hand-picked and very carefully prepared

3:15 They worked day and night to get the order finished so the wholesaler could get the toys 

3:20 in stores before Christmas

3:25 Is there something wrong dad?

3:27 I’m afraid we are 

3:29 in big trouble

3:31 in the middle of their work

3:32 Ole received a letter

3:34 Saying that the wholesaler

3:35 had filed for bankruptcy

3:37 and couldn’t buy the toys that he had ordered

3:40 what are we gonna do?

3:42 what about Christmas?

3:44 Now we can’t even afford food?

3:49 I will do it!

3:51 What are you going to do dad?

3:53 I will do it myself! 

3:55 i’ll drive around selling the toys

3:58 there was no time to lose. Ole packed the car with all the toys

4:03 and drove off

4:04 Ole was a very good toy maker

4:07 but he was not a very good salesman

4:09 he didn’t like praising himself or talking about how carefully the  

4:13 toys had been made

4:14 but he had to keep trying if he was  going to sell anything

4:19 (Ole): this is going to be a blast

4:21 is there anything you are interested in?

4:24 looks exciting but I don’t have a lot of money right now

4:27 maybe we could trade and call it even

4:31 i would prefer money

4:33 but…

4:34 In the end, he succeeded in selling all the toys

4:39 he didn’t receive as much money as he had hoped

4:42 but the family managed and they had plenty of food for Christmas

4:47 time passed by

4:48 but the toys didn’t sell as quickly as they had expected

4:52 Ole thought perhaps the company needed of good name

4:57 what should it be

4:59 It has to be a short word

5:01 i wanted to convey playing well

5:03 in Danish, playing well it is called “leg godt 

5:08 what should It be…

5:10 what should it be?

5:12 if only i could get some sort of a sign

5:20 LEGO

5:21 as you can see Ole himself ended up finding a very suitable name but what he

5:26 didn’t know was that in latin the word lego means  ” I put together

5:31 The name lego was well-received and the company slowly started to move forward

5:37 We’ve made three thousand crowns this year

5:40 every of mourners than usual

5:42 did you say three thousand crowns?

5:45 then you need to see what i’ve been looking at…

5:48 even though godfred wasn’t comfortable spending money on a million machine

5:52 he could see that it was useful and that the quality of the toys improved

5:57 Could you finish the last batch and get it ready for shipping?

6:05 Dad, I saved a lot of money for  the company today!

6:08 really?

6:09 how?

6:10 I figured we can save money in the laquer

6:13 I coated the ducks twice instead of three times…-You what?!?!

6:18 Unfortunately, Godfred

6:19 idea didn’t go over well with hid dad

6:22 Ole made Godfred unpack all the ducks himself give them the last layer of

6:27 laquer

6:27 and bring them back to the train station

6:30 ole believed in high quality

6:32 and not cheating his customers

6:34 when Godfred returned

6:35 Ole explained that that wasn’t the way to create a good brand

6:39 this little lesson opened Godfred’s eyes to the fact that every detail

6:44 matters

6:45 and only the best is good enough

6:48 in the late nineteen thirties lego was making a profit

6:51 even when the second world war broke out they tried to make the best out of a

6:55 difficult time

6:57 it seemed nothing could go wrong

7:00 but a stormy night in nineteen forty two

7:03 changed their luck

7:09 there’s a fire!!

7:10 the workshop is on fire

7:15 but when the firemen arrived

7:17 they were to save the workshop, it burned to the ground 

7:21 and all the drawings and models were destroyed

7:25 Ole was beginning to lose hope

7:27 all that he had worked for was gone

7:30 Ole almost lost his company

7:32 but being responsible for his children and workers inspired him to rebuild

7:37 LEGO

7:39 a new factory was constructed

7:41 soon the production of wooden started up again

7:44 the little company fought its way back into the market

7:48 gradually lego factory began to run smoothly and Ole started looking for

7:53 new challenges

7:54 one day he went to Copenhagen to look at a new machine that had just arrived

7:59 in Denmark

8:00 it was a plastic molding machine and  Ole was very excited about it

8:06 should we buy it?

8:07 it sure is a good bargain..

8:09 and it will give us a lot of opportunities

8:12 Well, it does sound interesting but it is a lot of money…

8:15 i’ll take that as a yes

8:20 when the plastic molding machine finally arrived Ole started making little

8:24 plastic teddy bears unravels

8:27 but he still had the plastic bricks that he had received at the fair

8:31 there was something

8:33 he couldn’t stop thinking about and even though no one else could see the

8:37 potential

8:38 Ole decided to redesign

8:40 and put them into production

8:44 but it was when LEGO first launched the great Ferguson tractor

8:48 but the plastic toys became a success

8:52 unfortunately the sales were dropping during the summer

8:56 and the company had too many toys in stock

8:59 This can’t be right

9:00 of course our products can be sold off all year not only for christmas

9:05 Godfred decided he would sell the toys himself

9:09 Godfred brought his wife Edith

9:18 as company and moral support [Edith: if they can’t pay cash, we need butter and eggs]

9:23 Well, it wasn’t that bad…Godfred was a success in his trip around the country

9:26 which helped LEGO to get

9:28 out of its financial crisis

9:30 they reached home just in time for all Ole’s birthday party Ole turned sixty

9:35 and the whole family was gathered to celebrate with him

9:42 yes it was a long trip around the country

9:45 I got an idea, listen, listen…what about a

9:46 picture with the three generations everyone thought that was a

9:51 good idea

9:53 and we were placed on the sofa

9:54 with all of the presents and flowers around us

9:58 on a business trip to England

10:00 Godfred met the head of a big shopping center on his way home

10:04 he discussed the toy industry

10:06 and the conversation would be very important

10:09 to the future of LEGO

10:11 Dam this industry

10:12 I just think that toys are no good nowadays

10:15 what do you mean?

10:16 I think they’re working very well

10:18 They work fine, sure,  but there’s no system in anything

10:23 system

10:26 system

10:28 there isn’t any system

10:30 What in the world are you doing Godfred?.. there isn’t any system

10:35 that toys needed an idea and a  system built around it

10:38 I wanna put system in the play

10:41 children have only been offered a ready-made solutions they need something

10:45 different that will strengthen their imagination and creativity

10:49 soon you’re trying to put lego into a system

10:53 interesting

10:55 that same year lego started producing the first LEGO system of play

11:00 children could now build houses from the legal bricks

11:02 the town plan  gave players a realistic town setting and with this children

11:07 learned about traffic safety

11:09 my sisters and i can play with the new LEGO system for hours

11:13 some people said we were the luckiest children in the world

11:16 because we grew up in the toy factory

11:19 it was a huge breakthrough

11:21 and Godfred decided to try selling it outside of Denmark

11:25 the system of play was so popular that they manage to sell it to many countries

11:32 Look what I just built!

11:34 that is really nice Cal

11:36 even though LEGO was meant only for building houses

11:40 there was still a lot of opportunities …there was just one problem

11:46 I can’t lift it up

11:50 it keeps falling apart..that made Godfred wonder…

11:53 he wanted to find a way to make the LEGO bricks stick together

11:56 but that was easier said than done

11:59 Godfred noticed that the lego bricks got a better clutch power with tubes

12:03 inside

12:04 no it was no longer just bricks but a whole construction system with endless

12:09 possibilities

12:11 this was ground breaking for the legal product with the child’s imagination

12:16 legal could be anything in the world over and over again

12:20 the imagination is the limit

12:24 Look dad, now I can build everything

12:28 unfortunately

12:29 Ole never got to see how successful the little brick actually became

12:34 Godfred was left on his own

12:36 and he had to go through another fire at LEGO that destroyed most of the wood

12:41 production

12:42 just like his father

12:44 Godfred knew that he had to try to get the best part of any situation and never

12:48 give up

12:49 Godfred took the hard times with his head held high

12:53 as sales grew

12:54 the company also got bigger

12:57 he had to think ahead

12:59 and he decided not to resume the production of wooden toys

13:02 and to only focus on the legal system

13:05 he turned out to be a great decision

13:08 many new models were built

13:09 and LEGO got stronger in the toy industry…-Sir

13:13 which one of these do you think is the

13:16 best

13:19 uh… that one

13:21 even though it got busier at LEGO,

13:23 Godfred still had bigger plans …now he wanted to build an airport so it would

13:28 be easier to sell his toys to the whole world

13:32 like father, like son

13:34 he didn’t take long to put his ideas into action

13:37 only three years later

13:39 Billund airport was open

13:42 the many guests and business connections who visited the company

13:45 always wanted to see the modeling department

13:48 gradually

13:49 it got so crowded that it was hard for the employees to keep up their work

13:53 I think we better wait awhile

13:56 Godfred could see that something had to be done

13:59 he needed a bigger place to display the LEGO models

14:06 uh… I don’t want to interrupt

14:08 so I’ll just put this package of our new LEGO train ah.. on the table just put it

14:13 TRAIN!!

14:15 the ideas grew from the exhibition room

14:18 to an amusement park

14:21 and then we could have a tower c could look over the whole park from above

14:25 the whole town

14:26 it will be a land made out of lego

14:30 a Legoland!

14:31 It looks interesting but

14:33 how many visitors are you actually counting on

14:36 well I guess 

14:38 two hundred…

14:39 three hundred thousand.

14:43 even though it sounded like a lot my dad was actually pretty far off the mark

14:48 there were six hundred thousand guest the very first year

14:53 my family and I were there to greet the guests

14:55 we’ve kept up this tradition

14:57 ever since

15:00 uh…

15:03 now you know how it all began

15:05 LEGO wouldn’t be what it is today if it hadn’t been for my grandfather’s sense

15:10 of quality and search for perfection

15:13 my father

15:14 firmly believed in the endless possibilities of the legal system

15:18 I seek to take the LEGO idea even further

15:21 encouraging children to explore

15:23 experience and express their own world a world

15:27 without limits

15:29 and we are still convinced people need the best

15:32 is good enough

15:33 because children

15:34 deserve the best

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